How To Make Your Advertising Make Money

253 reviews 26 followers

Edited May 31, 2014

This book is filled with practical tips and processes for writing advertising copy that makes money.

Some of the positives:

1. Easy to read.
2. Lots of lists. (Ex: 303 Words and Phrases that Sell)
3. Dozens of examples of ads the performed well in the real world.
4. Real world test-results showing what worked and what didn't.
5. "Mini-guides" for how to write copy for different media, including radio and TV.

Some of the negatives:

1. Not necessarily a cohesive book from start to finish. (Each chapter could easily be read on its own without reading any prior chapters.)
2. Many great insights, but they are not much different from the insights you'll find in most classic books about advertising.

Still worth reading, especially if you're a student of advertising.

advertising

classics

Author 7 books

March 11, 2021

The title says it all!

John Caples offers tons of condensed and invaluable advice to anyone seriously interested in marketing, advertising and copywriting. The tips he provides are easy to understand and easier to apply. Practical, straightforward, and pleasurable read.

Author 11 books

June 8, 2021

Solid advice with real examples to follow

Very good book to help me start writing ads. I really like the examples from actual successful ads that I can learn from and adapt to my own products.

May 8, 2017

Very good list of words to use in ads and copy writing.

27 reviews

March 21, 2020

Great complementary book to the 4th version of "Tested Advertising Methods" book.

57 reviews 19 followers

November 4, 2020

The book covers all the aspects. considering the book is too old so you may find few ideas irrelevant in the current scenario. But the book is truly a gem for advertising professionals.

advertising

197 reviews 5 followers

Edited February 1, 2021

Ai chăm xem quảng cáo hiện nay thì đều nhận ra các bí kíp phổ biến trong này. Nhưng cách thức đặt hàng qua bưu điện hay đăng bài quảng cáo trên báo giấy đã lỗi thời so với thời kỳ internet và chuyển phát nhanh đang được tận dụng tối đa.
Những kỹ năng viết bài quảng cáo cũng hữu ích với người viết sách nhằm câu khách. Nhìn chung thì quảng cáo thích thổi phồng, thích tập trung vào điểm mạnh, điểm tốt, ai tỉnh đòn thì ko bị quảng cáo dắt mũi vậy thôi.

528 reviews 17 followers

Edited February 1, 2014

This is an invaluable book with tons of ideas for businesses who advertise...and even those who want to get their business known outside of the traditional advertising avenues/channels.

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